Verified by Visa (VbV) is an online service designed to make Internet transactions safer by authenticating a cardholder's identity at the time of purchase. Verified by Visa software installed at a merchant website activates the cardholder interface during the authentication process.
MasterCard SecureCode is a simple and secure way to pay at thousands of online stores. A private code known only to you and your bank, your SecureCode enhances your existing MasterCard account by protecting you against unauthorized use of your card when shopping online at participating online retailers.
The aim & objective of Verified by Visa & MasterCard SecureCode is to create a level of consumer trust and confidence in online shopping similar to that in the physical shopping environment. It is designed to improve both cardholder and merchant confidence in Internet purchases as well as reduce disputes and fraudulent activity related to the use of Visa & MasterCard payment cards.
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